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The least well-known yet most famous social enterprises
Hidden in plain sight
Most of my presentations start off in the same way.
“Do you know what a social enterprise is?”
Normally the answer is either a ‘no’ or a ‘kinda’. However as soon as I mention a few companies as examples, most of the audience has a better idea, whilst others are in shock. They ask how it’s possible that they know of the company, and in some cases shop their regularly, but never knew they were a social enterprise.
The answer is simple. Social enterprise is such a new term that it’s easier to market the specific things you do, rather than using an umbrella term which should hit the nail on the head.
Patagonia
A certified B-Corp which just gets better and better each year in terms of their social and environmental impact, this global brand sells high quality outdoor clothing and gear.
In 8 years, their B Corp Impact score has increased from an inspiring 107.3 to a whopping 151.5. Considering most businesses score around 51 points, shows you how much they do.
They are on a constant adventure to stop the negative impact their business may have on the environment, analysing the way they design, manufacture and transport goods, improving…
