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Capture those potential customers
Or pay for it twice in the long term
Supporting my clients, I often do a sales journey with them, seeing where potential customers may encounter them as they look for that service or product. Have you done this with your company?
As we go through the journey, we start to see opportunities where our customers may land and click and read, but then leave again without a trace, except for on our HotJar or Google Analytics.
Even though the internet seems to be full of popups and ads like GDPR, cookies or those annoying overlay whatnots, it’s still important that we utilise similar tools. A lot of website owners often don’t want to have such things, yet unfortunately this may lead them to missing out on potential customers.
Where’s your call to action?
Think about it. If someone has made it to your site, then they are interested in you. Perhaps they came through a link from a news article, a social media post or even directly googled or came to your website. In any case, they want to know more about you, and are ripe for one more popup.
This popup isn’t going to be an advert though, it’s purely to gather their information so you can keep them informed about your company. You would have seen these call to actions on many…
