Home of birth, not life

Photo by Viktor Forgacs on Unsplash

Having booked a flight almost 18 months ago, I finally got the chance to use it and get back to the UK after an absence of 12 months. Even that was quite lucky, as the last time I came here I took a risk and booked the flight just 4 weeks before when Croatia was on the red list.

But this time I made it — with caveats of course. I had to take a test before I got on the plane, and three more tests after, on Day 2, 5 and 8, as per legal requirements.

I arrived back…


Surrounding yourself with who’s right

It’s been three weeks of madness, but the good kind. Event after event, connection after connection, all following Covid-19 rules of course.

After each event, I received messages of thanks and congratulations on a job well done. Those attending were thrilled with what existed, and what was being created.

We welcomed newbies and veterans to each event, the old guard sharing what’s been going on and the fresh arrivals listening intently whilst offering their own contributions.

Despite each group being very different, as I’ll explain more now, the theme was the same. Community and its importance.

As Entrepreneurs

One of the first…


Education, experience and efficiency

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You’ve finally figured out what you want to offer and sell, and it comes to that final question. How much should you charge?

When you have a product, you do a bit of research, looking in shops and online, to see what other people are charging. You then adjust this a little, as you figure out where you want to position yourself. You take into account all the other costs that you’ve already paid during production.

At this point you might be blown away at how much or how little profit you’re going to make. …


A tale of warning

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She had already started referring to it as ‘my study’ in front of me. But I wasn’t to know what was to come.

You see, with this pandemic going on I had sacrificed a lot. I have become more and more isolated from the wider world and often spent my mornings lying in bed wondering when I could next explore.

I am young. I should not be stuck.

Finally we saw a break, the chance to escape. Restrictions were relaxing, I could now get the vaccine and be exempt of those intrusive cotton bud things that make you want to…


A tale or a truth

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At just a week old he wanted to fly. The height never fazed him and his pokey stumpy wings would surely do the trick.

“Don’t even think about it” Mama D piped back.

Once he even managed to jump, only to be bitten on the tail by Papa D.

Finally he was allowed to go. But not before his brothers and sisters went first.

“Best you go last, so the others don’t get ideas.” Mama D didn’t want him to overdo it, outperform or excel. How would that make his siblings feel?

It turned out that he wasn’t the only…


aka imposter syndrome

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A feeling of discomfort or unease. An idea of ‘who am I to be here saying this?’ Am I making the right decisions based on absolutely no experience and just my gut?

We hear this from many social entrepreneurs, who quite often have gone from being part of something a lot bigger, to taking that responsibility and turning it something of their own.

They’re suddenly shoulder to shoulder with other CEOs or Directors, in negotiations with companies turning over millionaires or more, whilst their startup is yet to break even.

It’s not just about the present though, but the future…


Back to the track

Photo by Mārtiņš Zemlickis on Unsplash

It has begun!

My first 5k session after almost six months off, and it wasn’t the easiest. A lot of huffing and puffing at points, most probably because I lacked my usual rhythm.

With the marathon pushed back to September this year, training will be slightly different as I’ll have to sweat it out through the summer months. That in turn can often mean you run a bit slower anyway, as when the weather cool your pace picks up. Not excuses, just facts!

Having completed the marathon last year, and declaring my marathon running days over (okay, there’s a caveat…


Demanded by Peculiar Julia, inspired by Anthony D

Photo by Victor B. on Unsplash

They got us. They finally got us. Who would have thought?

417,301 hours left of community service to go. At least they didn’t throw me in jail I guess, nor give me a fine. Their simplified way of punishing you, kind of makes sense, although it’s not fair. But when is justice actually just?

I say they didn’t give me a fine, but in reality I couldn’t afford the fine and they knew I’d never be able to pay it.£423,252 is quite hefty, especially when I only earn £50,000 a year. …


You must make your own.

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Everyone’s done those personality tests to see whether they’re an ENTJ or a INJF. Most of you have probably also done those tests to see which House of Hogwarts you belong to.

Over the years I’ve taken a variety of these tests, and they often tell me that I have leadership and visionary qualities. I partly believe what they tell me, and look at ways in which I can actually deliver these qualities well, and to people who actually want them.

You see, I’ve also been told that I like to ‘voluntell’ people. That basically means that people volunteer for…


Or pay for it twice in the long term

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Supporting my clients, I often do a sales journey with them, seeing where potential customers may encounter them as they look for that service or product. Have you done this with your company?

As we go through the journey, we start to see opportunities where our customers may land and click and read, but then leave again without a trace, except for on our HotJar or Google Analytics.

Even though the internet seems to be full of popups and ads like GDPR, cookies or those annoying overlay whatnots, it’s still important that we utilise similar tools. …

Michael Freer

Social enterprise enthusiast, avid traveller and fiction writer. www.ensoco.co.uk

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